Most marketers now use paid ads in their social media strategy, which isn’t surprising when you consider the ever-changing algorithms and decreasing organic reach. If you want to stay competitive, you’ll likely need to pay to play, and social media ads provide numerous benefits.
Fine-Tune and Expand Your Target Audience
Reaching your followers is just the beginning. Advanced targeting filters — demographics, interests, job titles, location — allow you to pinpoint an expanded audience with a genuine interest in your products and services. This specificity makes advertising cost-effective because every advertising dollar goes toward a viable new prospect. In fact, Facebook ads can run as little as $1 to $5 per day, making it easy to dip your toe in the advertising pool without breaking the bank.
Reach Your Marketing Goals
Paid ads can do more than increase your exposure and boost your website traffic — they can also lead to sales. You want to make sure you’re advertising on the right networks, though. If your audience isn’t on Snapchat, for example, there’s no reason to waste time there.
Measure and Learn From Campaign Results
To determine your return on investment, you have to be able to measure your objectives. For example, if your goal is to grow your email list, you can use a dedicated form to track subscribers gained from your ad. If a campaign performs well, up the ante; if not, tweak the ad or cut your losses.
Being successful with paid ads is simply a matter of the right content reaching the right audience at just the right moment. You may not nail it the first time, but as they say, practice makes perfect.