As digital marketing continues to become an important aspect of marketing campaigns, businesses need to keep up with the rest of their competitors. Search engines like Google will be one of the most accessible and fastest forms of brand visibility. In other words, the higher your business ranks on Google, the more likely it’s going to be seen by your target audience. If you’re struggling to increase your Google ranking, here are a few reasons why.
The Importance of High Search Engine Rankings
There could be many reasons your business website isn’t ranking high on search engines. After all, organic search traffic will be the key to brand exposure. When you look up a particular industry, the best-ranking site will be the first to show up. This is how your customers find you, making it extremely important to ensure you’re doing everything possible to increase your ranking.
Thus, if you’ve been noticing a decreased ranking, you’ll need to come up with a solution that recaptures audience interest. For example, using keyword tracking tools like SEMrush can help you make the correct marketing decisions for your content. Of course, you’ll first need to figure out what’s holding your business back. Here are a few contributing factors to low search engine rankings.
Low Ranking Contributions
If you haven’t implemented many search engine optimization techniques already, that could be a significant reason for your low rankings. SEO refers to anything that will help your business stand out and increase website traffic. Examples of SEO include keyword research, meta descriptions, and headers. Most of these will be included in your content, allowing search engines to recognize these keywords and correlate them with customer interests.
Lack of Trust
We all want to trust where our money is going, and the same applies to your customers. Generally speaking, if people don’t feel like they can trust your business, they’re not going to want to invest in your products or services. Thus, you need to build trust with your customers by addressing their common concerns and questions. Instead of constantly telling them that they need to invest in your brand, demonstrate your expertise in your industry.
For example, if you’re only writing blogs about how great your business is, customers aren’t going to follow through with their purchase. Instead, write a short call to action at the end of a piece solely talking about an important element of your industry. This will tell prospective customers that you know what you’re doing.
High Industry Competition
Certain industries are more competitive than others. For example, marketing agencies have to get creative with their content since they’ll be going against so many others writing about the same topics. This can make it hard to keep up with the rest of your competitors. Even so, if this is a major reason for your low rankings, you’ll need to go above and beyond the average content creator. This means adding more information that other industries might leave out such as infographics, pictures, and videos.
Inconsistent Content Creation
We’ve all run across websites that look like they haven’t been updated in years. This never gives you a very good impression of the company you’re inquiring about. Consistent, new content lets prospective customers know about your relevancy and ability to keep up with trends. Also, the more content you have on your website, the higher you’ll rank on Google. If this is something you struggle with, consider using a content calendar to keep track of your blog. Also, make sure you’re writing high-quality content that’s informative and helpful.
If you’re in need of assistance with your content plan, our marketing team at APS is here to help! We’re a full-service, professional marketing agency that serves over 100,000 clients. Contact us to learn how we can enhance your business!