If you are a business owner or manager and are not taking advantage of Search Engine Optimization (SEO) then you are missing out. SEO is one of the most popular and effective marketing strategies and can help your company to boost its visibility, increase its website traffic and, ultimately, lift its revenues.
But to implement targeted, successful SEO practices you need to work with a great agency. Choosing SEO agencies that can help your business thrive may sound complicated. That’s why we developed this clever and easy guide: read on to discover the five must-haves of an excellent SEO agency.
1. A Great, Optimized Website
f you want to work out whether an SEO agency is great, then take a look at how they handle their own SEO. Meaning: visit their website, find out how optimized it is, and discover its Google rankings.
2. Happy, Successful Clients
The good, old word of mouth is still alive and kicking — it’s only moved online. So, run a thorough search for online customer reviews and feedback, and narrow down your list to the top-rated SEO agencies.
3. The Right Type of Expertise (and a Good Amount of Experience)
Some SEO agencies have a lot of industry-specific knowledge, so why not try to find one that is experienced in your sector? This will be invaluable when it comes to designing your company’s SEO strategy. It’s also a good idea to pick an agency that has been around for a while, which means it has a solid experience with SEO.
4. Flexible and Affordable Payment Options
When selecting your SEO agency, you are also going to have to think about your budget. Comparing agency fees is a must. This will enable you to whittle down your search to those agencies that are not just good and experienced, but also affordable.
5. A Professional Yet Personable Team
Like our first tip, this one might seem a bit obvious yet it often gets overlooked. Before you officialize things with your SEO agency, it can be helpful to meet the team in person. This will give you the all-important opportunity to figure out whether they are the right type of people that you want to work with.
Choosing SEO Agencies, Made Simple
If you are in the process of choosing SEO agencies, start by looking at the five tips listed in this article. Remember to check out the agency’s website and their customer reviews, as well as discover whether their rates are within your available budget.
It’s also important to work with an agency that can prove relevant expertise in your industry and a good track record of successful projects. And don’t forget to meet your new agency in person. This is the best way to find out whether they are a good fit for your company.
Do you have any further questions on SEO? Do you need any marketing help? Contact the team at APS Central, and we will be happy to schedule a chat to find out more about your company and your marketing goals.