Believe it or not, as of 2021, about 4.33 billion people use social media around the world. That’s 4 billion people who could be following your social accounts, developing a relationship with your business, and buying your products.
Sure, not all of them will do that, but there’s more opportunity than you could ever need to drive a successful marketing strategy.
To take advantage of this opportunity, you will need to optimize your social media presence and make it worth following.
Read on to learn 3 actionable tips on how to improve social media presence for your business.
1. Build an Effective Social Content Strategy
When it comes to business social media, just posting whatever comes to mind isn’t an effective way to grow a following. You need to have an effective social media strategy.
To build this strategy, start by defining your audience. Conduct research on the type of consumers who currently follow you and your competitors. Then, write a sample profile for the kind of people who have an interest in your product.
What are their demographics? Hobbies? Interests?
With this information, you can start brainstorming themes of content that your target audience might be interested in.
You should also keep in mind your brand voice and persona. Whether you want to come across as informative experts or a fun lifestyle brand will dramatically change your content.
Combine your goals with your audience’s interests to come up with a strategy for the types of content you will post, and decide what percentage each content theme will make up of your entire posting strategy.
And remember, it’s never a good idea to only post self-promotional content.
2. Create a Posting Schedule
Once you’ve developed a solid strategy, it’s critical that you post regularly and consistently.
This is all but impossible to do on the spot each day, which is why creating a posting schedule is one of the best ways to stay on top of your social presence.
A common, effective tool for scheduling social posts on several platforms is the social media calendar.
A good calendar includes all the platforms your business should be active on; big events throughout the year, from holidays to important campaigns; and any captions, images, or other content needed for each post planned.
Your social media strategy already defines the types of content you hope to share, making filling out your content schedule that much easier.
3. Promote Your Social Media Accounts
As much as you want them to, it’s unlikely that your desired audience will just stumble across your feed. Hence, the next tip: promoting your accounts.
Your website should have social media icons that link to your social pages everywhere it makes sense – in the footer, at the bottom of each blog, on your contact page, and so on.
You can also share your social media handles in your email marketing campaigns.
If you run an e-commerce store, include them in the packages you send out to customers.
Start Growing Your Social Media Presence
Now that you know how to improve professional social media accounts, it’s time to start boosting your own.
Commit to building a detailed content strategy, scheduling out your posts in advance, and promoting your handles. Do this, and your social media presence will grow in no time.
Interested in promoting your business social media and integrating it into an effective marketing strategy to boost conversions? Check out our social media management services today.