A lot of times these questions about social media business account upkeep are challenging to answer because the answer depends on a lot of criteria. This is not one of those cases.
To answer this question in a single word: frequently.
Technology is always evolving and as more and more people flock to social media platforms like Facebook, Instagram, TikTok, and more, it is becoming increasingly important for businesses to do the same. But, because these platforms are ever-evolving, so must your social media strategy if you don’t want to get left behind.
Why You Should Update Your Social Media Strategy
Before we go into how you can update your social media strategy effectively (without completely overhauling it every single time), you need to understand the reasons why updating your social media strategy is so important.
In today’s constantly changing technological landscape there are always new social media platforms popping up. Just like how Facebook was replaced by the younger generation on Instagram and the younger generation on TikTok replaced them, there is always going to be a new and more “trendy” social media platform that you may need to start using alongside your other accounts if you want to stay trendy.
Updates to Old Platforms
Another reason to keep an eye on your social media strategy is that even the older platforms are changing as technology advances. These platforms are getting new features and changing their layouts — oftentimes to keep up with the new trends of other platforms.
For example, when TikTok was getting extremely popular, platforms like Instagram and YouTube came out with their own versions of the short video posts (Reels and Shorts respectively). So, if you want to stay in-trend you need to be on the lookout for these changes and ensure that your social media strategy evolves with them.
Changes in User Bases
Oftentimes the average demographics of social media platforms will change over time. For example, when Snapchat became widely known, a lot of the younger population who may have been using Facebook at the time flocked over to the new and exciting platform that was available.
This is a common occurrence and knowing which demographic is primarily using a social media platform can be incredibly helpful in determining what type of advertising your company wants to do on that platform.
Refreshing User Feeds
Many social media platforms tend to highlight the most recently updated profiles first. This means that if you want to pop up in the feeds of your customers you need to be updating your account.
Tips to Update Your Social Media Strategy
Here are some tips that can help you update your social media strategy — all of these tips can be used at any time and it can be helpful to do frequent check-ins to ensure you are doing everything you can for your social media strategy.
Review Your Insights
Your insights are incredibly valuable as building blocks for the future. They tell you what is working and what needs work. And they help you establish plans for the future to build your audience and grow your business.
So, answer the following questions with your insights:
Who is your audience?
Are they primarily male or female?
What age brackets are they in?
What time of day is your audience the most active on social media?
What were your most engaging pieces of content?
Which ad campaigns got the most engagement?
Engage with Influencers
Influencer culture is here to stay and teaming up with influencers can be a great way to get the attention of more people. Influencers have a lot of say in social media and getting on their radar can be extremely helpful for your business.
Look at Your Competitors
See what your competitors are doing. What posts are they making that are performing well? What types of content are they creating? And what do their marketing campaigns look like?
These can all help you find inspiration for your own social media content and see what is going on in your industry.
Try Out New Trends
This does not mean jumping in without testing the waters, but trying new things can be a great way to reach more people. Make a plan to test out new technology or features slowly without pushing it too far and see how your audience responds.
Sometimes it may be best to wait until things have been tested and developed further until you jump on board the trend — and sometimes watching your competitors test these things out for you can be a great strategy.
Opt for a Multi-channel Approach
Try to ensure that you have all of the popular platforms covered. This can be tricky because there are a number of different social media platforms that people tend to use, but in the long run, ensuring that you are cultivating a presence on all of those popular platforms will lead to better success in the future.
After all, the last thing you’d want is to miss out on an entire group of people who may be looking for your product or service just because you aren’t on the right social media platforms.
Contact a Professional
Keeping your social media accounts up to date and constantly being on the lookout for new trends and ways to improve your business’s social media presence can be incredibly time-consuming and take a lot of energy to keep up.
But, a professional solution, like APS Central can do all of this for you so that you can focus on the other areas of your business that need your attention.
So, if you’re looking to improve your social media presence without losing valuable time for other business projects, contact APS Central today to see how we can help you.