Have you ever visited a website that was in desperate need of an update? Do you remember how frustrating it was to navigate through its content? Imagine that position from the point of view of your customers. If they come across your website only to find it extremely outdated, that’s going to give them a bad impression of your company. An updated and reliable website is key to higher conversion rates and improved SEO. If any of these characteristics apply to your business website, you might be in need of an update.
Unresponsive Web Design
A responsive website takes elements like the viewer’s screen size into account. This is important for other aspects like SEO and overall user experience. Plus, mobile devices make up around half of worldwide web traffic. If your site isn’t compatible with modern mobile devices, you’ll lose a huge chunk of website viewership. Although the site will still work on a mobile device, it will be extremely difficult for a viewer to use. Updating your website allows it to be mobile-friendly and support SEO.
Incompatibility With SEO
Speaking of SEO, another sign that your website needs an update is through your SEO performance. A lot of website traffic is accumulated through search engines. When you’re website is highly ranked, viewers are more likely to come across your business. However, outdated websites are more likely to fall through the cracks. This could require anything from minor changes to completely updating your site to accommodate for advanced technical SEO.
Outdated Content
It’s important to remember that your content is a lot more than words on a page. Creating content like blogs or social media copy showcases your business. For example, if you’re a marketing agency, writing a blog about SEO can inform your audience. This shows potential customers that you’re an expert in your industry, encouraging them to use your product or services. If you haven’t revised or created new content in the past five years, you might want to take some time to revamp your blog.
Decreased Conversion Rates
If you’re noticing decreased conversion rates, your website isn’t appealing to customers. They may be interacting with the site but find themselves confused when searching for specific details. This may also look like an incorrect audience that ran across your services by mistake.
If you’re noticing these obstacles, try to step into your customers’ shoes. What are they looking for? What’s currently missing from your site that they might be interested in? Make sure you use analytics to thoroughly narrow down your target audience and make content that relates to their interests.
Unsatisfactory User Experience
We’ve all run across a website that was incredibly difficult to navigate. This may have included text that was difficult to read, a messy layout, or inaccessibility. When it comes to web design, user experience should always prioritize appearance. You could have the prettiest website in the world. However, if users are struggling to interact with its content, it won’t amount to anything. To increase conversion rates, you need to make sure you think of everything: accessibility, layout, design, content, and functionality.
Unreliable Security
Website security should be your top priority. This can be accomplished by using a secure hosting website and through purchasing and SSL certificate. This will confirm your site’s security to users. Poor site security will lead to lower SEO rankings and conversion rates. After all, users aren’t going to want to visit a site that could potentially lead to a security breach. Having a safe website put in place leaves a positive impression on prospective customers.
Are you having a hard time updating your business website? Let the APS Marketing Group create an appealing and modern site for your company! We provide a wide range of services including web design. Contact us to learn more about what we can do for your business website!