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The Client: American Express

The American Express Company, also known as Amex, is an American multinational financial services corporation headquartered in Manhattan’s Three World Financial Center in New York City, United States. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average.

The Approach
APS Marketing Group, designed and printed their plum card to create a magnet that included an activation label to promote potential clients to sign up. The magnet was sent across all homes in america as part of a large marketing campaign.