Marketing Success or Slump: How to Interpret Your Current SEO Ranking

There are many things out there that make and break your business. Most people think of customer service and product quality. But search engine optimization (SEO) is almost as important.

SEO is a platform of strategies that brings your website to the top of search results. The higher up you rank, the more success you will have.

The first position on Google has a click-through rate of 28.5 percent. The second position drops to 15.7 percent, and the tenth position is at a mere 2.5 percent.

It is essential to raise your SEO ranking. But many people don’t know how rankings are determined, let alone the strategies they need to raise theirs. Here is a quick guide.

SEO Ranking Meaning

Search engines determine your ranking through several variables. Trackers look at your website to determine if it is safe. If it redirects to dangerous pages or downloads malware, the ranking will be low.

Trackers monitor how fast your pages load. The longer the landing pages load, the lower the ranking. This applies to mobile and desktop browsers.

Your content should be optimized to search engines. It should contain keywords that people use. It should have short paragraphs that are easy to skim.

The content should have value beyond promoting a product. It should educate the reader on industry issues and important services. Posts can include a call to action that directs the reader to product listings, but that is all.

SEO applies to more than just blog posts. Home and contact pages should also contain keywords and easy-to-read formatting.

Successful Marketing Strategies

There are several strategies you can adopt to bolster your SEO rank. These will not produce instant success. Take your time and go through them step-by-step.

The social media-website traffic relationship is strong. Social media posts draw a lot of people’s attention to a company, and they then visit the website for more information.

Post informative and engaging content on social media every day. Avoid advertisements unless they are entertaining in their own right. Provide infographics about your industry, then link to a post that gives more details on the facts.

Check your website on a regular basis. Visit your landing pages and make sure that they load fast and read well. If a video or photo causes a slow loading time, remove it.

Try to write, edit, and post at least one 1,000-word blog post every week. Many people like how-to guides and top-ten lists, so supply those whenever possible. Keep your writing easy to read and make sure it is grammatically correct.

Improve Your SEO Ranking

If you want to make money, you need to have a high SEO ranking. You can get started today.

Search engines determine ranking based on several factors. The most important are website safety and loading times. Content should contain common keywords and be easy to read.

Use social media to attract attention. Post engaging content that you can develop into blog posts. Make sure everything loads fast and update your site on a regular basis.

Turn to experts when you need help. APS Marketing Group has more than 40 years of experience. Book a free consultation today.

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