How to Use LinkedIn for Business

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It’s crucial that businesses have a LinkedIn business page. LinkedIn allows users and businesses to make connections and build relationships, an important part of digital marketing plans. LinkedIn includes helpful features designed specifically for businesses.

Keep reading to learn more about the benefits LinkedIn can offer and how to create the best LinkedIn business page possible.

Why Use LinkedIn

LinkedIn is unique from other social media platforms in that it is a platform built for professionals. LinkedIn is optimized for business, allowing people to network and make professional connections. Along with these added resources, LinkedIn offers traditional social media features, acting as a way to share business information and increase website traffic.

LinkedIn is social media for professionals – having a presence on this platform is important for businesses of all kinds.

Connect with Potential Hires

One feature that sets LinkedIn apart from other platforms is its ability to post job opportunities. Not only can job seekers learn about your business and read reviews from prior employees, but they can apply for jobs right on your LinkedIn page.

The ability to share job postings can help your business reach more people who wouldn’t be reached on other platforms. The focus LinkedIn puts on helping people find jobs while helping businesses grow makes it a prime website to promote job opportunities.

Increase Exposure

Like other social media, LinkedIn can increase exposure to your business. With a business page, your business can post about your products and services. You can even include links so people can be directed right to your website if they’re interested in your products or services.

The people who use LinkedIn are different from the people who use Instagram or Facebook. For this reason, LinkedIn is a great place to expose your business to a new audience.

Build Your Network

Something that’s unique about LinkedIn is its focus on social networking. Online social networking is a relatively new concept but is an effective way to promote your business and make connections. Along with content interaction, LinkedIn allows users and businesses to message each other, creating partnerships and building relationships.

LinkedIn is a good place to increase your business’ reach along with building internal connections.

Boost SEO Performance

LinkedIn pages tend to get ranked higher in search engines. LinkedIn offers resources for search engine optimization (SEO) within your business page. Having a LinkedIn page can allow you to optimize it for search rankings and increase your business’s exposure outside of the platform.

Create a Business Page Today

The bottom line is that LinkedIn is an important resource for businesses. It offers benefits and features unique to other social media platforms that enable businesses to build professional relationships. Your company should create your LinkedIn business page if you haven’t already and maintain your presence on the platform to increase your business’ reach.

Here at APS Marketing, we work to enhance businesses’ marketing strategies by elevating social media presence, email marketing, and websites. Tell us about what you’re looking for, or get started with a consultation today!

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