How to Improve Business Visibility and Success Through Social Media and SEO

Believe it or not, 90% of pages don’t get any organic search traffic from Google. This could be for a number of reasons, but chances are that these pages don’t follow a strong enough SEO strategy to rank on search results. If your website pages are a part of this statistic – and chances indicate they are – then that means most of your pages are going unseen.

If you want your content to be seen and actually grow your brand awareness and conversions, then you need to implement a social media and SEO strategy. Read on to learn how to do just that.

Understanding Social Media and SEO

While everyone knows what social media is, you may be less familiar with search engine optimization (SEO). SEO marketing is the practice of following best content practices and using keywords in a way that makes your pages rank higher on search engines like Google. It matters because organic search accounts for more than half of all traffic.

What many people don’t realize is that there’s a link between social media and SEO. When used right, both can work together to boost your website’s organic traffic.

Here are four tips to make that happen.

1. Always Post Content on Social

Be sure to post all of your content to social. You can post direct links to articles, or you can use derivatives like infographics.

The point of doing this is because even though social posts don’t rank, search engines recognize them, and they will help your main content get indexed faster. This helps your content get more views.

2. Use Social Data to Improve SEO

If people like your content, they’re more likely to click on it, increasing your business visibility and ranking. So, how do you know what content they like?

Test it on social first to see what content gets the most likes and shares. Then use that knowledge to write your content headings and meta descriptions. This will boost the number of clicks you earn.

3. Better Understand Your Audience

All successful marketing is based on knowing your audience well, and you can use your social media feed and followers to get to know your audience better.

Knowing your audience means understanding their demographics, interests, questions, and pain points. When you know these things, you can tailor your content and keywords to better interest and target them.

4. Take Advantage of Influencer Marketing

Influencer marketing is far from new, but it’s remained relevant because it works.

While it’s seen as a social media strategy because influencers help you reach a wider audience on social, they also earn your brand new links and mentions on other sites and platforms. This inevitably boosts your SEO and brand awareness.

Reap the Benefits of Social Media and SEO

Social media and SEO are not just two separate parts of your marketing strategy. Instead, they should be used together to get the most out of your marketing efforts and improve brand visibility.

If you need help optimizing your social media marketing strategy for success, check out our media management services today.

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