Writing blogs for your website is time-consuming and difficult. Getting them to appear on the first page of Google is even more difficult. Over 90 percent of the content on the web does not receive any traffic. This is an astronomical number. So what can be done to differentiate your blogs from all of the others? This guide will take you through the best methods for getting your blogs to show up on Google.
- Determine the keywords you want to fight for
Determining the keywords best suited to your business is the first step in creating content and blogs that both rank on Google and are interesting to your target audience. Google has to filter through thousands of results every second. Using keywords that relate directly to the interests of your target audience will help your content rank above that of your competitors. Determining the best keywords for your business is time-consuming; However, there are many methods that you can use.
A great tool to use for keyword research is Google Trends. This website allows you to see terms that are searched heavily for certain time periods. This is a great tool, as it allows you to see terms that Google users actually searched for. Google’s keyword planner is also a great option. This tool within Google Ads allows you to see the competition for specific words and the volume of searches for keywords. There are other sources that can be used to determine the best keywords, but using Google programs helps show you actual data from their search engine.
- Disperse keywords throughout your blogs and content
When you determine the best keywords to fight for, it is essential to place them in your content strategically. Crowding all of your keywords together will not perform well in searches. It is best to naturally distribute them to have them occur in ideal places in your blog. It is best to have blogs on topics that relate personally to your audience. Keywords are important to include in both the title of your blog and the meta description. The title is the first thing users see when they go to your blog, and having words that relate to their interests will help draw in attention. Having your keyword in the meta description will help Google determine what your blog is about. This will help show your content to more users who are searching for your keywords.
Alt text and URLs are also your friends. Search engines cannot read images. Alt text allows search engines to know what your picture is about. This will give you another instance to add in your keyword. Having your keyword in your URL will also help tremendously to bring your content to the eyes of more users. URL’s that contain specific terms will appear more often than those that do not contain any identifying details.
- Link to known websites
Linking to websites that have a high domain authority will help to show your blog to even more people. Linking to high ranking sites will show Google that your blog is informed on the topic and can be a trusted source for users. Links will help you to include pertinent information in your blog and provide another source of information to your users. Adding in links will help to show more statistics in your blog post and help to build trust with your audience.
- Link back to your website
Adding links to your website from within your site is great for SEO purposes. Using content that is already on your site is great, as it opens up more content to your audience. It is best to keep the text leading to links natural and part of the content. Using clear CTAs like “click here” and “learn more” is not beneficial to your efforts. These anchor texts are seen as spam and not worth the users’ time. Linking to words that are in common with your keywords is best as it helps with your search efforts.
It is best not to force or push your top pages to users as this will lead to their not being interested in your content or site. Rather, include links to your website pages that relate to your blog post even if they are not the most visited. Google prefers links to relate to your blog’s topic rather than the most searched page on your site.
- Optimize your pictures
Google places websites that load faster higher in its rankings. Pictures with a large file size are commonly slow to load. Photos may not seem large in size, but their file size can be immense. Compress all of the images on your site to lower the loading time. WordPress plugins like “smush it” or other software are great as they can compress your images in bulk with little to no loss in quality.
Determining the blogs that are best for your website can be exhausting. It takes even longer to use the correct keywords and fit them into your content. Let the experts help you bring your blogs to the next level. Gain more users site than ever before. Schedule a consultation today.