Red background with topography map, text saying "The New Google Business Profile"

The New Google Business Profile

What is Google Business Profile, and what happened to Google My Business?   In short, Google Business Profile is the replacement (that comes with some serious makeovers) for Google My Business. The general idea behind the switch is that Google wants to bring the management

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Understanding Social Media Metrics

As social media becomes more and more popular for both consumers and businesses alike, businesses need to know how to measure how well they are using social media platforms to reach their audiences. After all, if you don’t know what you are not doing well,

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Why User Experience (UX) Matters

User experience or UX is one of those vague terms that you hear floating around all the time, but everyone seems to use it to mean something slightly different, and you might be wondering what it really is and why it matters so much. You

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The Importance of Blogs for Your Business

Some people may wonder how important blog content really is for a business — after all, you’re aiming to provide products or services to your customers, not wanting them to spend their afternoons doing some joy reading. But, in today’s society, blogs are incredibly important

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How the Rise of TikTok Affects Businesses

TikTok has seen incredible growth in popularity since it was founded in 2016. Despite the continued growth, many people and businesses continue to label the app as something for kids and overlook the platform. But, the truth is, that all of the top social media

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