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How To Make Your Brand Stand Out In The Online World

January 20, 2017
By Mushky Lewis

If you are rubbing shoulders with marketers, you probably know how important having a stellar digital presence is nowadays. The truth is, all big brands are consistent on as many digital channels. From their website to their social media presence, there are two things you will instantly notice whenever interacting with a brand online:

  • everything looks good and
  • everything is consistent

This is probably the shortest way to explain how brand awareness works nowadays and what you can do about it. And no, it is definitely not a million dollar game - all you need is a brilliant cover photos, a solid branding, nice logo and content that is relevant and won't disappoint your audience.

But wait, how do you know your audience?

Identifying Your Target Market: What's It All About

The truth is, spending huge sums of money and trying to attract as many people to your brand as possible is easy. However, it does not necessarily have to promise results - only remind you that you have overspent your budgets and haven't gotten a decent return on your investment (ROI).

It is really hard to get noticed in today's online world. Still, it isn't impossible. All you need to do is find the most efficient way - one that doesn't involve a ton of money to spend and one that speaks to your target group of audience.

The best way to find your target audience is to put yourself in the shoes of your customers. To do that, you should ask yourself the following questions:

  • What do I love about this product/service (your type product or service)?
  • Is this product/service easy to use? Is it affordable? Or costs me a lot of time?
  • Why should I buy from this brand?
  • What are my most common objections to doing business with this brand?

Now that you have asked yourself the following questions, it is obvious that you have a better understanding for your product or service. Even better, you know what customers like and don't like in the industry.

The next phase is where you start filling out the blanks and building your ideal target customer. It all starts with their age, gender, marital status, income, education, region, hobbies and values. For example, if you are a bridal company selling wedding gowns, your ideal target customer is a wedding bride-to-be without children, with a quite hefty budget etc.