When talking about digital marketing strategies these days, most companies seem to opt straight for SEO, paid search, video, and the likes. But did you know that email is still a great marketing tool?
Not only is it pretty inexpensive, but it also enables you to reach out to a huge customer base literally at the touch of a button.
What you need for this approach to be successful, though, is a bulletproof email marketing strategy. Not quite sure where to start?
Our guide right here has our top five tips to help, so keep reading to learn more.
1. Create Different Customer Segments
To begin with, you’ll want to segment your email lists. Whatever type of business you run, and whatever products or services you sell, chances are that you cater to more than one type of customer. So, spend some time identifying the different segments that you want to address, and create email lists that are specific for each one of them.
2. Make Your Emails Relevant and Meaningful
Now that you have differentiated your customer base, you are going to want to build content that is relevant to each one of your segments. Meaning: try to hyper-personalize your emails. There is nothing worse than emails that all look the same and are absolutely not relevant, useful, or helpful to the recipient.
3. Grab Your Customers’ Attention Right Away
How best to achieve this, if not with an email subject line that screams: “READ ME!”? Be as bold and imaginative as possible, and try to put yourself in the shoes of your customers when creating the title and content of your email.
4. Remember That Timing Is Crucial
If you have been sending out email campaigns on a specific day of the week and the open rates haven’t been great, then it might be a timing issue. Try sending out your emails on a different day of the week and at a different time of the day, and keep checking your open rates. Once you notice a sustained improvement, then it means that you have nailed the timing and you should stick with it.
5. Diversify Your Email Type
Newsletters, promotions, seasonal, automated drip, and so much more: when it comes to email type, you are truly spoilt for choice. You could either settle for one specific type and use just that, or maybe opt for a combination of different emails to target different audiences at different times. It’s all up to you, your brand, and your specific goals and priorities.
Build a Winning Email Marketing Strategy Every Single Time
Email marketing is alive and well! And with our top tips, you will be able to create an email marketing strategy that succeeds every time, winning over more customers than ever.
Do you need more help to build a digital marketing strategy that propels your business to unprecedented heights? Contact us today, and we will be delighted to discuss your goals, challenges, and priorities together, and put in place a plan that works for you.