A well-designed, user-friendly website helps you connect with clients and drive business growth. Is your site doing what it should be, or is it holding you back? Here are a few signs that your digital identity is in need of an overhaul.
1. It’s outdated.
Clunky aesthetics are bad enough, but if your website no longer reflects your current business strategy and service offerings, you could be missing out on leads and sales. Clean design and fresh content are a must.
2. It isn’t optimized for search.
If clients can’t find you on Google, you may as well not exist. Every landing page should be optimized with targeted keywords and well-written titles, meta tags and descriptions.
3. It isn’t mobile-friendly.
If your website doesn’t load properly for mobile users, you’ll be alienating a good portion of your visitors. Upgrading to responsive design allows your content to adjust according to the user’s device and screen size for a seamless browsing experience.
4. It has a high bounce rate.
Bounce rate refers to the percentage of visitors who exit after viewing only one page. Low bounce rates mean visitors are finding value on your website and hanging around longer, which means more opportunities for conversion.
5. It’s a pain to maintain.
Fresh, relevant content drives traffic and keeps you at the top of search results. If you’re unable to make regular changes to your site, you’re going to have a hard time competing.
Remember, your website is never “finished.” A well-executed redesign along with continuous upkeep will help to position you where you want to be.