Have you ever felt brave enough to tag Wendy’s Twitter account on a post? Unless you’re ready to get roasted, we recommend that you don’t!
While Wendy’s has faced a lot of competition, no one can compare to their social media prowess. Their witty and ingenious social media management has helped them boost profits. In fact, the Twitter account may have saved their brand over the past six years.
Are you hoping to create a similar business social media account on Instagram? If so, then you’re in luck! Read on to learn our top five Instagram marketing tips to help your campaign thrive in 2021.
1. Consistency is Key
What’s the number one rule of Instagram posting? It’s to remain consistent.
If your posts are random and inconsistent, it’ll be a challenge to get followers.
2. Engage Your Followers
It’s a mistake to focus only on making posts. Instead, you need to engage your followers. After all, the point of social media is to be social.
Make a point to respond to your follower’s comments. React when a follower or other business mentions your brand. The more you engage with others, the more they’ll engage with you.
3. Don’t Neglect Your SEO Strategies
Posting on social media can feel a lot like entertainment rather than work. That’s why a lot of businesses end up falling short on their goals.
Don’t make the mistake of falling into bad habits when you post on your Instagram account. Always make sure to use your existing SEO strategies to maximize the efficiency of each post.
4. Influencer Marketing is Still a Thing
Do you think that influencer marketing is a think of the past? Think again!
A whopping 65% of brands still invest in influencer marketing techniques. Why? The method is both cost-effective and rewarding.
Consider using Instagram influencer marketing to help spread awareness about your brand. Be careful, though, to ensure that your influencers are honest with their reviews. You don’t want your marketing tactics to have a negative impact on your followers.
5. Don’t Limit Yourself to Instagram
Finally, don’t limit yourself to only posting on Instagram. If you have some awesome content to share, then consider cross-posting.
Cross-posting happens when you post the same content on various platforms. Doing so helps you stay active on social media, and it helps broaden your reach. You’ll save time while getting more exposure.
While cross-posting is effective, you need to be cautious. Don’t haphazardly throw an Instagram post onto Facebook. Instead, re-optimize it for the other platform. You can use the same blog, image, or article, but make sure your new post is unique, too.
Instagram Marketing Tips You Don’t Want to Miss
The above five Instagram marketing tips will help you build your online presence. With a good campaign, you’ll build your brand, market your business, and boost sales. So, what are you waiting for? Let’s start creating that captivating content!
Are you looking for some extra help with your social media accounts? Do you need more direction? We’re here to help. Book a consultation with us now to learn more about how we can help your business blossom in 2021.