The top result in Google gets an average 32 percent click-through rate (CTR). The CTR drops quickly as you move down the rankings and really sinks after the first page of results.
If you want searchers to find your website, you need to rank at or near the top of the results. Let’s look at 5 SEO tools that can help you get there.
1. Google Analytics
It’s hard to know what’s working and what isn’t if you don’t have a point of reference for comparison. Google Analytics will give you information about the traffic coming to your website, including:
- Number of visitors
- The geographic location of visitors
- Conversion data
Tracking this information as you tweak your SEO will tell you what’s working and what isn’t.
Enter a domain name in the Ubersuggest search bar and you’ll get a full report about the domain. It includes valuable SEO tips such as the top-ranking pages, keyword suggestions, content ideas, and a breakdown of paid and organic keywords.
This is ideal for doing competitive research in your market. Simply search for your most valuable keywords in Google and plug the top-ranked website into Ubersuggest to get a breakdown of everything it’s doing.
Mozbar is an add-on for Google’s Chrome browser that adds a button to its toolbar. When you click on the button, you’ll get a report about the web page you’re viewing with all kinds of useful information.
It has three categories of information — Page Elements, Page Attributes, and Link Data. Page Elements shows details about the on-page SEO, Page Attributes shows technical SEO information, and Link Data shows information about the website’s links.
4. Answer the Public
A key factor in getting a top ranking in Google is providing valuable information that your visitors are looking for. Answer the Public will give you a long list of questions searchers enter in Google for any given keyword.
When you start typing a search in Google, you’ll see several autocomplete options. These are based on what other people search for. Answer the Public gives you similar information but on a much larger scale than you’ll see when you use Google.
Ahrefs is a suite of SEO tools that can help you optimize various parts of your website. Its tools include:
- Site audit
- Competitor analysis
- Keyword research
- Content analysis
- Rank tracker
You can use Ahrefs to optimize and track your website’s ranking or you can use it to keep an eye on what your competition is doing.
Going Beyond What These SEO Tools Can Do
These online SEO tools will help you optimize your website for better rankings but they’re only the tip of the iceberg. It’s one thing to get a top ranking but it’s another thing to hold onto it for the long term.
If you want expert help with your SEO, APS Marketing Group can help. We offer a range of digital marketing services, including SEO. Get in touch with us today to find out how we can help you improve your search rankings.