4 Tips to Understanding Your Website Traffic Analysis

Does your website traffic data read like a foreign language that you want to understand, but can’t quite grasp? It can be frustrating because your business is important to you.

Your team has a mission: to serve your target audience to the best of your ability, grow as a company, and have fun while doing so.

Understanding website traffic is essential to keeping the customers’ eyes on the prize. Your website traffic analysis is the game plan for serving your target audience at a high level.

Read on for more tips on how to execute and keep your business booming.

Website Traffic Analysis: What Is Website Traffic?

Web analytics is a mid-to-senior marketer and C-level officer’s best friend if you want to collect, gather reports, and analyze your website data.

Website traffic is made up of web users who visit your site. You don’t just want them to show up. You need them to stay and consume your content.

Investing in quality SEO analysis is the best thing for a business. When creating audio, video, or animated content, take stock of your keyword strategy. The keyword is the staple of SEO, and it’s how you will be found.

1. Pay Attention to Online Activity Indicators

There’s a saying in basketball. Teams live and die behind the three-point shot. These factors matter in website analysis.

The same can apply to your business if you don’t track and adapt to changes with site visitors (hits), conversation rate, visit time and pages viewed and returning visitors.

Pay attention to site visitors during the weekends, working week, or when your business has a sale or major blog project.

Conversion rates will help you gain insight into who is buying your products, services, or subscribing to your email list or newsletter rather than looking at your site and leaving.

Visit time, pages viewed, and returning visitors are essential because these factors separate the interested and engaged users from the just browsing crowd.

2. Use Best Practices for Web Analytics

Don’t just sit on the information you find. Take action to find what works and what doesn’t.

Traffic analysis is great, but it doesn’t solely rely on that data. Share insights with your stakeholders about the information and relate it back to your business for more context.

Play the long game with your reporting. Focusing on insights in a specific time frame will only get you so far.

Pay attention to website visitors instead of website visits. You can gain a better understanding of people.

Communicate effectively with your stakeholders. Provide consistency with your information.

3. Develop a Solid Content Strategy

If the creatives at the lower levels of your organization find that a certain content theme works. If it’s not broken, don’t fix it. Repurpose the content that does well.

Invest in classes for workforce development. Invest in one-on-one meetings with management and content creators to foster new ideas and better relationships within the team.

4. Use Social Media to Your Advantage

If you want to be a top-tier company in your industry, invest in social media. It’s where the people are. You need people to care about the products you’re selling.

Being consistent with posting on Twitter, Facebook, TikTok, and other sites are key. Interacting with people on these platforms is also a big part of securing potential and returning customers.

Does Your Brand Need Direction?

We can help you get your brand moving in the right direction. Nailing down website traffic analysis is difficult, but it doesn’t have to be.

Call us at 800-444-6545 or email us to book a free 30-minute consultation.

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