• post2
    November 9, 2016
    SEO Basics: What You Need to Know

    Whether you're talking about Google, Bing or Yahoo, search engines want to give users the best possible results. If you want to rank, you have to follow search engine optimization (SEO) best practices. And SEO evolves with every algorithm update, so how can you be sure you're doing what's best for your website and search rankings?

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  • social-media-trends
    December 7, 2016
    Social Media Trends & Updates

    With a new year just around the corner, it's time to start thinking about your social media strategy for 2017. Which updates and trends will have the greatest impact? Here are three top picks to consider.

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  • guide-digital-marketing
    January 4, 2017
    A 5-Point Guide to Digital Marketing

    Are you ready to start 2017 with a healthy marketing plan? Use this straightforward guide to help you develop a comprehensive digital strategy targeted for optimal success in the new year..

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  • improve-content
    February 8, 2017
    4 Ways to Improve Your Content Marketing

    Investing in content marketing is a no-brainer, but learning how to create, source and build a marketing plan around valuable content is another matter entirely. If you need help, try these four tips.

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  • website-without-redesign
    February 22, 2017
    Improve Your Website in 3 Easy Steps

    You can't stay relevant online if your website feels old and outdated. But that doesn't necessarily mean your web presence needs a complete overhaul, either. Here are three ways you can improve your website and re-engage both your audience and search engines without investing in a complete redesign..

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  • onlinereviews
    March 8, 2017
    The Importance of Online Reviews

    Word of mouth is huge in many industries. In fact, 83 percent of consumers trust recommendations from friends and family over other forms of advertising.

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  • visual-content
    March 22, 2017
    Sourcing Visual Content for Social Use

    Want to stand out from the social media crowd? Images, animated GIFs and video can significantly increase content engagement. Research has shown that including images in tweets can increase click-throughs by 18 percent. Even better, using animated GIFs over images can boost Twitter click-throughs by 167 percent..

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  • video-content-effectively
    April 5, 2017
    How to Use Video Content Effectively?

    Video may not be new, but its creation, consumption and reach continue to grow at a significant rate. Here's a look at a few insightful statistics, as well as tips for using video to your advantage..

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  • paid-ad
    April 19, 2017
    How Paid Ads Can Work for You?

    SEO, SEM, PPC: The acronym soup of online marketing can get confusing. Search engine marketing (SEM) uses paid advertisements to reach the top of the results page when potential clients search for your products and services. Where search engine optimization (SEO) can take months to gain traction and produce organic results, SEM -- also known as pay-per-click (PPC) advertising -- can make an immediate impact. .

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  • cloud-computing-benefits
    May 3, 2017
    Cloud Computing and its Benefits

    If you've used Google, Apple's iCloud or an online streaming service like YouTube, you've enjoyed the benefits of the cloud whether you knew it or not. But how does it work and where is it? Here's a simple breakdown to help you better understand.

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  • increase-email-subscribers
    May 5, 2017
    How to Increase Email Subscribers?

    Email marketing may seem like yesterday's news, but it continues to generate impressive returns on investment (ROI). In fact, U.S. businesses see an average 4,300 percent ROI on email marketing. Learning why it works so well can help you increase your subscriber list.

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  • scheduling-content-you-away
    Jun 21, 2017
    Scheduling Content While You're Away

    If your summertime schedule includes a break from work, you've got a little planning to do. How will you handle scheduling content while you're away? Here are a few ways to maintain this portion of your marketing strategy while you're out of the office.

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  • responsive-design
    July 5, 2017
    The Importance of Responsive Design

    The use of mobile devices is becoming more and more prevalent. In fact, 77 percent of Americans were using smartphones by the end of 2016, up 35 percent from 2011. If you want to stay competitive, your business has to evolve to accommodate these users. That means implementing responsive design.

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  • drive-traffic
    July 19, 2017
    7 Ways to Drive Traffic to Your Site

    Establishing an online presence is essential in today's business world. But how do you drive traffic to your website, especially when your marketing budget is next to zero? Here are seven suggestions.

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  • social-media-strategy
    June 7, 2018
    Review Your Social Media Strategy

    You're up and running on all of the social channels relevant to your company's clientele, and you're thoughtfully posting valuable content. But are your social media efforts effective? Read on for strategic tips to help you maximize your reach.

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